For Ford Assured, we worked on a campaign to share the benefits of purchasing a pre-owned car from the experts at Ford. To do this, we chose movement as a basis and showcased their message through a carefully worded story and put it into a dynamic animation.
To properly showcase movement and retain the bright and attractive colors that ford uses, the animation built was one of boxes in 2.5-D. The boxes keep moving and keep going further as the story unfolds with the benefits that can only come with Ford Assured.
I carefully chose footage pieces that best describe the message showcased on them and show that with Ford, people not only get assured value, but piece of mind as well, while always going one step further.
This project was done in collaboration with A Little Anarky Films.
