The Better Cotton Initiative, the sustainable trade initiative and Dalberg wanted to bring new innovations and younger blood to the field of cotton farming. In a bid to do the same, the Better Cotton Innovation Challenge 2019 – 20 was held. To bring more applicants to the challenge, they wanted a video to use in their marketing.
For us, it was a challenge to pick a style that would be fun and innovative, and at the same time explain the nature of the challenge and the problem it was aiming to solve in full. Including the process. To do this, we chose a style that combined both fun imagery, and info-graphics in animation to not just explain but also invite people from all areas to solve the problems at hand.
I worked on the video script and the animations. The layouts and style frames were created by the team at A Little Anarky Films
Transition element utilizing cotton buds
