LAKME Sunscreen launch
Recently I had the pleasure to work on the launch campaign of Lakme's sun-matte lotion titled Give a 5.
I worked alongside Lakme's marketing agency, and the Lakme stakeholders to ideate, script, visualise and create key assets for the campaign.
A 3D anamorphic booth was designed that would automatically dispense sunscreen when the viewer would give a 5 at an indicated spot.
I managed coordination between 3D artists and the on-ground team managing the booth creation to create an engaging anamorphic video showcasing the new sunscreen while keeping the stakeholders from both Lakme and the marketing agency in loop to make sure that the assets created complied with the brand requirements and encouraged the target audience to interact.
Actual on-ground video can be found here. The above video is the CGI asset
