Logos say a lot about the brand, and I have enjoyed my role in bringing their stories to life. The challenge to convey a message in a quick 5-15 second animation is truly fun to imagine and put into action.
To animate logos my primary focus is always to keep it simple. As the duration is short, telling a lot in simple motion, and short but artistic animations is the goal. To do this, I mostly just use the transform panel, along with masks. Or the puppet pin tool for artistic motions.
Puppet usage on the Fleur and Fiji logo
Position and masking to animate the typeface for Belongg
The main focus of all the logo animations I have done, is to draw focus to the brand name and its ideology. In the Belongg animations, the primary focus was the literature festival. Hence the animation of the wordmark to reflect the write on effect.
I have been extremely lucky thus far to get a chance to work on the animations for all these brands and continue to be grateful to get amazing ideas to put into my world of storytelling using animations.
