Valued Partner Event India
Campaign, Event
The Valued Partner Event in India was held for Adventus.io's recruitment partners in India. Partners from across the country were invited to attend the event, with members from Austrade and the new brand ambassador for Adventus.io, Ricky Ponting, who would speak at the event. This was also the official announcement of this new partnership with Ricky Ponting to the Indian press.
Preparation for this event entailed creating a video and static assets as part of the announcement of the partnership, along with assets for the event. Promoting these across all social platforms. Hiring a public relations agency to promote the event among the Indian press core and sending out invitations to key recruitment partners across the country.
Pre Event
Our first job ahead of the event was to create assets to create a buzz in the market about Ricky Ponting becoming the brand ambassador. As part of that, we created a promotional video with Ricky Ponting, where he promotes Australia, and we created a landing page on the website for this. We also created multiple standees and assets to be erected at the Adventus.io offices in Noida and Hyderabad for the Adventus.io staff. Ricky was chosen as a brand ambassador as South East Asia has a deep connection with cricket, and Ricky was deeply engaged with education and coaching. The page is still up on the website and has now been updated.
Ricky announcement landing page
Get an Australian education with Ricky Ponting
For the video, we sourced a crew local to Australia and shot the video in Australia. My managers Damien, Gavel, and I worked on visualisation for the script and sourced sample stock footage that the crew later converted into the promotional video you see above.
Once this was done, we got to work on ideating the event. Initially, the C-Suite team members got together to finalise who would be speaking at the event. While they did that, we started on a logo that embodies the idea that this event is for our valued partners. We settled on a crown set in gold.
Event Branding
As the branding was being readied, the sales team started finalising locations for the event. Once sales gave us at marketing the go-ahead, I went to the location along with the sales team to liaise with the event organisers that would be there to figure out how the backdrops would be placed, where the stage would be erected and how the video screens would be arranged. Where the tables and chairs would be placed and how the service staff would serve the guests. We also finalised a location for the press event, which would take place prior to the event. Below are some photographs I took
Pre-event Reccee
With the branding ready, we in the design production team got started on the invitations, registration page, and email collateral to be sent out to the speakers and to the select recruiters we would be inviting to the event.
Registration pages
Invitation emails
Invitation flyers
Once these were readied, we got started on the banners and backdrops for the registration desk, the press event and the main stage. We also started throwing together some video and static assets for the time when Ricky would be on stage.
Podium, main stage, press and registration backdrops
The last steps were to get the giveaways (signed bats and balls, and 3 books from Ricky) ready for the lucky draws and the id cards that were designed. And to get the press packages ready and guest packages ready (Adventus.io branded diaries etc along with the press release for the press, a tote bag with the same diaries and pens, alongwith mousepads and mugs for the guests)
ID cards for the guests
With all that sorted, we now needed to finalise the crew for the videography and photography at the event while the sales team finished the menu for the guests. With this and the guest list sorted, my manager, Damien, got to work on a run sheet for the event as the growth marketing team got a final head count of all the people who had registered for the event. With this mammoth effort out of the way, we were all ready to get to the event.
The Event
On the day of the event, everything went through better than expected. We had a turnout that was much higher than expected. My job was to manage the video crew and make sure the event goes off without a hitch (impossible but with the help of the sales team we made it happen). We got great video content from the event and we worked super hard to make sure the guests and the press were happy. Ricky Ponting was picked up by our CEO Victor Rajeevan, as they walked in, the event was set to go. The press event and the main event were a success. The guests were very happy and we got great content to promote the event afterwards. Below are some shots from the event.
Post Event
With the help of the video crew, we got some great content from the event. I managed to turn this into two videos to be used across our promotions. We also got a lot of press and media attention from the event, which put the organisation in a positive light across the country.
News Cuttings
I worked on the edit for the videos and created two, one featuring the main event and another featuring institution partners that were at the event and meeting with the recruitment partners.
Main event video
Video featuring institution partners
In conclusion, the event was a success. With the help of my team and my managers, we created a promo video, launched a partnership with Ricky Ponting, organised an event on 15-day notice and executed it without a hitch. The organisation skills and scheduling skills that I learned from this effort are learnings I will use to manage many such projects in the future. Here is what our CEO and Co-Founder, Victor, and my manager, Damien, had to say after the event.
Feedback on the event
