Zomato Ads Explainer Animation
Worked with a team of 3 designers to ideate how to best place their new ads platform for restaurant partners. Oversaw scripting, created an art style for the explainer animation and associated campaign based on Zomato's brand language and the target audience.
I managed the exchange of creative assets and key data from the clients team, highlighting the objectives of the campaign. Conducted sprints with the team to settle on the best creative strategy that would lead the user to not only understand but also advertise on Zomato's platform.
