Adventus.io quality assurance campaign
Animated Explainer
Video Explainer
For these projects, I began work with the script (for the animation) and questions (for the video) in hand. And Lincoln was an absolute charm to shoot with. So for these videos I worked on parts of the pre-production, mainly visualising the animation with detailed notes for the illustrators for what I wanted to see on the frame. The production, actually shooting on ground with Lincoln (we doubled the shoot with the office launch video). We sat him down in the middle of the aisles at the office and asked people to stay quiet, the team was amazing! I was also the person animating the explainer. And I did the post production, that's cutting the video and animating the explainer; adding the sound effects, mastering the audio and publishing the projects.
The objective with the campaign was to explain the rigourous quality control method we have here at Adventus and the efforts we've put in to ensure quality to our partners. Along with the video assets, the team also worked on releasit a blog, Social tiles and an FAQ. The response to the video was simply amazing, the team loved it and our conversions saw a definite bump up with the launch of the campaign assets.
